Mr. Mukesh Sehrawat

Designation:

Assistant Professor, Marketing

Phone:

+918527890797

Qualifications:

MBA, Pursuing PhD, UGC NET


Course Involvement:

  1. Strategic Management
  2. Distribution Management
  3. Marketing Management

Publications: Short works and Book Chapter:

  1. Saroha, K., Jain, V., Sehrawat, M. (2025). Cultivating with Precision: Mitigating Risks and Maximizing Yields. In: Dutta, P.K., Hamad, A., Haghi, A.K., Prabhakar, P.K. (Ed.) Food and Industry 5.0: Transforming the Food System for a Sustainable Future. Sustainable Development Goals Series. Springer
  2. Sehrawat, M., Nandwani, A., Rohila, M., & Jain, A. (2025). Redefining Consumer Behaviour in a Circular Economy: Strategies for Sustainable Living. In M. Mokdad (Ed.), Social System Reforms to Achieve Global Sustainability (pp. 391-420). IGI Global Scientific Publishing.
  3. Sehrawat, M., Nandwani, A., Tyagi, J., & Jain, V. (2025). Building Digital Dexterity: HR's Role in Talent and Skill Development. In A. Masłoń-Oracz, P. Kansra, S. Arora, & S. Oberoi (Eds.), Immersive Technology for the Gig Economy: Transformative Business Practices (pp. 347-380). IGI Global Scientific Publishing.
  4. Sehrawat, M., Rohila, M., Tyagi, J., & Jain, V. (2025). Sustainable Finance: Bridging Investments and Environmental Goals. In M. Mokdad (Ed.), Social System Reforms to Achieve Global Sustainability (pp. 457-484). IGI Global Scientific Publishing.
  5. Saroha, K., Sehrawat, M., & Jain, V. (2024). Machine Learning and Sentiment Analysis for Analyzing Customer Feedback: A Review. In D. Darwish (Ed.), Big Data Analytics Techniques for Market Intelligence (pp. 411-440). IGI Global Scientific Publishing.

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