Dr. Sujood

Designation:

Associate Professor

Email:

[email protected]

Phone:

+91-9927423372

Qualifications:

Ph.D., MBA, PGDIBF, UGC-JRF/SRF

Course Involvement:

  1. Research Methodology
  2. Business Research Methods
  3. Consumer Behavior

Principal Publications:

  1. Sujood*, Kumar A., Singh S., Srivastava N., Srivastava A., Jain A., Ayaz M., Solomon P., Kumar A. (2026;), "Artificial intelligence (AI) powered marketing strategy: a systematic literature review and future research direction". International Journal of Quality and Service Sciences, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJQSS-08-2025-0220 (IF- 3.9, Scopus Q-1, ESCI and ABDC-B) (*Corresponding Author).
  2. Sujood and Pancy (2024), “Travelling with open eyes! A study to measure consumers’ intention towards experiencing immersive technologies at tourism destinations by using an integrated model of TPB, TAM captured through the lens of S-O-R”, International Journal of Contemporary Hospitality Management, https://doi.org/10.1108/IJCHM-11-2023-1771 (IF- 9.1, Scopus Q-1, SSCI and ABDC-A).
  3. Sujood*, Zaidi, N., Waquar, A. and Maidullah, S. (2026), “Ethical, Social and Equity Implications of AI/GenAI in Tourism and Hospitality from the lens of Sustainability: A Systematic Literature Review and Future Research Agenda”, Tourism Analysis https://doi.org/10.3727/194339926X17652920759001 (IF- 1.4, Scopus Q-3, ESCI and ABDC-A) (*Corresponding Author).
  4. Siddiqui, S. and Sujood* (2024), “Promoting Carbon Neutrality: Indian Tourists' Intentions to Adopt Energy-Saving Behaviours”, Current Issues in Tourism https://doi.org/10.1080/13683500.2024.2406405 (IF- 5.7, Scopus Q-1, SSCI and ABDC-A) (*corresponding author).
  5. Kareem, S., Sujood and Hussain, S. (2026), “Tourism at a Snail’s Pace: Decoding consumers’ behavioral intentions toward slow tourism using an extended TPB model”, Tourism Recreation Research https://doi.org/10.1080/02508281.2026.2632064 (IF- 2.6, Scopus Q-1, ESCI and ABDC-A).
  6. Sujood*, Kareem, S., Siddiqui, S., and Al Rousan, R. (2025), “Tech-Forward Travels: Unravelling users' adoption intention of Metaverse technology for the Tourism and Hospitality Experience” Journal of Quality Assurance in Hospitality & Tourism, https://doi.org/10.1080/1528008X.2025.2481467 (IF- 2.6, Scopus Q-1, ESCI, ABDC-B) (*corresponding author).
  7. Nafees, S., Sujood, Siddiqui, S. and Hamid, S. (2025), “Unveiling Gender Disparities in Entrepreneurship: A Systematic Review on Women Entrepreneurs and Inequality in India", Journal of Enterprising Communities: People and Places in the Global Economy. https://doi.org/10.1108/JEC-02-2024-0036 (IF- 2.5, Scopus Q-1, ESCI and ABDC-C).
  8. Khan, S., Sujood*, Rehman, A., Kareem, S. and Al Rousan, R. (2025), “Livestreaming in Events: A Systematic Literature Review and Research Agenda”, International Journal of Event and Festival Management, https://doi.org/10.1108/IJEFM-05-2024-0042 (IF- 2.2, Scopus Q-2, ESCI and ABDC-B) (*corresponding author).
  9. Srivastava, N., Srivastava, A. and Jain, A., Sujood* (2026), "The Double-Edged Mirror: A Systematic Literature Review of Augmented Reality’s Dark Side in Fashion Retail", Strategic Business Research, p.100137. https://doi.org/10.1016/j.sbr.2026.100137 (*corresponding author).
  10. Porya, A., Waquar, A., Khan, M. M. H., Khan, S., Alam, I., and Sujood* (2026). Events and Climate Change at the Crossroads of Tourism and Hospitality: A Systematic Literature Review and Future Research Agenda. Journal of Quality Assurance in Hospitality & Tourism, 1-22. https://doi.org/10.1080/1528008X.2026.2711986 (IF- 2.8, Scopus Q-1, ESCI and ABDC-B) (*Corresponding Author).
  11. Kareem, S., Sujood*, Waquar, A., Hussain, S, Yasmeen, N. (2025) “Navigating Metaversal Transformations Across Tourism, Hospitality, Events and Leisure - A Systematic Literature Review and Future Research Agenda, World Leisure Journal https://doi.org/10.1080/16078055.2025.2514758 (IF- 2.1, Scopus Q-1, ESCI, ABDC-B) (*corresponding author).
  12. Sujood*, Hamid, S., Azhar, M., Ali, R., Bano, N. and Siddiqui, S. (2024), “Entrepreneurial Intention of Tourism and Hospitality Students: An Examination Through the Lens of Theory of Planned Behavior with Perceived Desirability and Perceived Feasibility”, Journal of Hospitality and Tourism Education, pp.1-20. https://doi.org/10.1080/10963758.2024.2388317 (IF- 2.5, Scopus Q-1, ESCI and ABDC-B) (*corresponding author).
  13. Ali, R., Sujood*, Naz, A. and Azhar, M., (2024), “Work-Life Balance, Career Motivation and Women: A Systematic Literature Review and Research Agenda in the Indian Context”, Gender in Management: an International Journal, https://doi.org/10.1108/GM-01-2024-0022 (IF- 2.3, Scopus Q-1, SSCI and ABDC-B) (*corresponding author).
  14. Azhar, M., Bano, N., Siddiqui, S., Nafees, S. and Sujood (2026), “Unlocking the potential of augmented reality in hospitality- the role of TAM, perceived risk, privacy, safety, trust and hedonic motivation”, Tourism and Hospitality Management https://doi.org/10.20867/thm.32.3.8 (IF- 1.3, Scopus Q-2, ESCI, ABDC-C).
  15. Sujood*, Waquar, A., Khan, A., Shamsi, M.S., Khan, H. (2026), “Digital Marketing and Consumer Behaviour: A Systematic Literature Review and Future Research Agenda”, International Journal of Electronic Business, DOI: 10.1504/IJEB.2026.10076001 (Scopus Q-3) (*corresponding author).
  16. Battour, M., Bhardwaj, S., Sujood and Fauzie, M. A. (2026), Designing for diversity: science mapping of Muslim-friendly tourism experience and future trends. Cogent Social Sciences. https://doi.org/10.1080/23311886.2026.2614581 (IF- 1.6, Scopus-Q2, ESCI).
  17. Nafees, S. and Sujood (2024), “The power of emotions: combining emotional attachment theory (EAT) and the technology acceptance model (TAM) to predict consumers’ intention to use interactive technologies (ITs) at tourism destinations”, Tourism Recreation Research, pp.1-18. https://doi.org/10.1080/02508281.2024.2390716 (IF- 2.6, Scopus Q-1, ESCI and ABDC-A).
  18. Waquar, A., Sujood*, Kareem, S., Yasmeen, N., Hussain, S (2024) “From Traditional to Virtual Classrooms: Unravelling Themes and Shaping the Future of Metaverse Education”, Interactive Technology and Smart Education https://doi.org/10.1108/ITSE-02-2024-0032 (IF- 4.4, Scopus Q-1, ESCI) (*corresponding author).
  19. Khasawneh, N., Al Rousan, R. and Sujood* (2024), “Mapping global research on space tourism (1993-2022): a three-decade bibliometric assessment using R and VOS viewer”, Global knowledge, Memory and Communication https://doi.org/10.1108/GKMC-01-2024-0027 (IF- 2.1, Scopus Q-1, ESCI and ABDC-B) (*corresponding author).
  20. Sujood*, Bano, N. and Siddiqui, S. (2023), "Consumers' intention towards the use of smart technologies in tourism and hospitality (T&H) industry: a deeper insight into the integration of TAM, TPB and trust", Journal of Hospitality and Tourism Insights, https://doi.org/10.1108/JHTI-06-2022-0267 (IF- 4.8, Scopus Q-1, ESCI and ABDC-B) (*corresponding author).
  21. Sujood*, Siddiqui, S. and Bano, N., (2023), “An investigation of factors affecting solo travel intention among marginalized groups: a case of Indian Muslim Women”, Tourism Recreation Research, pp.1-21. https://doi.org/10.1080/02508281.2023.2174925 (IF- 2.6, Scopus Q-1, ESCI and ABDC-A) (*corresponding author).
  22. Siddiqui, S., Sujood, Nafees, S. and Hamid, S. (2024), “Deciphering the role of perceived discrimination, perceived islamophobia and religiosity in affecting Muslim women’s intention of working in the tourism and hospitality (T&H) industry” Journal of Islamic Marketing https://doi.org/10.1108/JIMA-12-2023-0414 (IF- 3.1, Scopus Q-1, ESCI and ABDC-B).
  23. Mishra, S., Sujood*, Chowdhary, N. and Salim, J. (2024), “Beyond Horizons: Illuminating Urban Tourism - A Systematic Odyssey through Sustainability, Quality of Life, and Natural Environments”, International Journal of Tourism Cities, https://doi.org/10.1108/IJTC-01-2024-0035 (IF- 3.0, Scopus Q-1, ESCI and ABDC-B) (*corresponding author).
  24. Al Rousan, R., Khasawneh, N. and Sujood* (2023), "Mapping 30 years of tourism and hospitality research in the Arab world: a review based on bibliometric analysis" Tourism Review https://doi.org/10.1108/TR-04-2023-0201 (IF- 7.3, Scopus Q-1, SSCI, ABDC-A) (*corresponding author).
  25. Khan, S., Sujood*, Rehman,A. and Al Rousan, R. (2024), “From Screen to Plate: An Investigation of How Information by Social Media Influencers Influence Food Tasting Intentions through the Integration of IAM and TAM Models”, Journal of Hospitality and Tourism Insights https://doi.org/10.1108/JHTI-01-2024-0073 (IF- 4.8, Scopus Q-1, ESCI and ABDC-B) (*corresponding author).
  26. Pancy and Sujood* (2024), “Uncorking the Potential of Wine: An empirical prediction of consumers’ intention to visit wine tourism destinations (WTDs) post-Covid-19” British Food Journal, https://doi.org/10.1108/BFJ-10-2023-0928 (IF- 4.2, Scopus Q-1, SCI, ABDC-B) (*corresponding author).
  27. Ali, R., Sujood*, Naz, A. and Azhar, M., (2024), "Eco-Citizens of Academia: Unraveling Students Behavior towards Biodiversity Management in Higher Education Institutions" International Journal of Sustainability in Higher Education, https://doi.org/10.1108/IJSHE-11-2023-0541 (IF- 3.0, Scopus Q-1 and SSCI) (*corresponding author).
  28. Azhar, M., Ali, R., Naz, A. and Sujood* (2024), “Faith in Metaverse: Understanding Adoption Intentions of Metaverse amongst the Muslim Students”, Journal of Islamic Marketing https://doi.org/10.1108/JIMA-01-2024-0051 (IF- 3.1, Scopus Q-1, ESCI and ABDC-B) (*corresponding author).
  29. Salim, J., Sujood*, Mishra, S., and Yasmeen, N. (2024), “Archaeotourism Unveiled: A Systematic Literature Review and Chronicles of Built Heritage Conservation”, Conservation And Management Of Archaeological Sites, https://doi.org/10.1080/13505033.2024.2400625 (Scopus Q-3) (*corresponding author).
  30. Nafees, S., Sujood* and Hamid, S. (2024), Unlocking Employee Well-being in Tourism and Hospitality: A Systematic Literature Review”, Journal of Tourism, Sustainability and Well-being, DOI: https://doi.org/10.34623/enfw-7159 (ABDC-C, ESCI) (*corresponding author).
  31. Sujood*, Ali, R., Irfan, S. and Hamid, S. (2023), "Emerging themes in food tourism: a systematic literature review and research agenda", British Food Journal, https://doi.org/10.1108/BFJ-11-2022-0939 (IF- 4.2, Scopus Q-1, SCI, ABDC-B) (*corresponding author).
  32. Siddiqui, S., Bano, N. and Sujood* (2023), “A Rapid Assessment of Monkeypox: Is the Global Tourism and Hospitality Industry Ready for Another Havoc?”, Journal of Quality Assurance in Hospitality & Tourism, https://doi.org/10.1080/1528008X.2023.2233116 (IF- 2.6, Scopus Q-1, ESCI, ABDC-B) (*corresponding author).
  33. Sujood*, Siddiqui, S., Bano, N. and Al Rousan, R. (2023), "Understanding intention of Gen Z Indians to visit heritage sites by applying extended theory of planned behaviour: a sustainable approach", Journal of Cultural Heritage Management and Sustainable Development, https://doi.org/10.1108/JCHMSD-03-2022-0039 (IF- 1.1, Scopus Q-1, ESCI and ABDC-C) (*corresponding author).
  34. Sujood*, Siddiqui, S., Nafees, S. and Bano, N. (2023), "User’s intention towards the use of digital libraries: a post COVID-19 scenario", Digital Library Perspectives, https://doi.org/10.1108/DLP-12-2022-0105 (IF- 1.1, Scopus Q-1 and ESCI) (*corresponding author)
  35. Al Rousan, R., Siddiqui, S., Bano, N. and Sujood* (2023), "Urban tourists' intention towards visiting national parks: an exertion of theory of planned behaviour and expectancy theory", Journal of Hospitality and Tourism Insights, https://doi.org/10.1108/JHTI-11-2022-0549 (IF- 4.8, Scopus Q-1, ESCI and ABDC-B) (*corresponding author).
  36. Sujood*, Hamid, S., Bano, N., Jameel, ST. and Hussain, S. (2023), “Factors affecting consumers’ behavioural intention to book travel products online using e-commerce: a case of online travel agencies”, International Journal of Electronic Business, DOI:10.1504/IJEB.2023.10054743 (Scopus Q-3) (*corresponding author).
  37. Siddiqui, S., Sujood*, Bano, N. and Hamid, S. (2023), “To return or not to return: An investigation of dilemma among Medical Students to Revisit Ukraine for Educational Tourism”, International Journal of Tourism Cities, https://doi.org/10.1108/IJTC-03-2023-0050 (IF- 3.0, Scopus Q-1, ESCI and ABDC-B) (*corresponding author).
  38. Al Rousan, R., Khasawneh, N., Sujood* and Bano, N. (2022), "Post-pandemic intention to participate in the tourism and hospitality (T&H) events: an integrated investigation through the lens of the theory of planned behavior and perception of Covid-19", International Journal of Event and Festival Management, https://doi.org/10.1108/IJEFM-04-2022-0036 (IF- 2.2, Scopus Q-2, ESCI and ABDC-B) (*corresponding author).
  39. Hamid, S., Azhar, M. and Sujood (2022), "Behavioral intention to order food and beverage items using e-commerce during COVID-19: an integration of theory of planned behavior (TPB) with trust", British Food Journal, Vol. 125 No. 1, pp. 112-131. https://doi.org/10.1108/BFJ-03-2021-0338 (IF- 4.2, Scopus Q-1, SCI, ABDC-B).
  40. Sujood*, Hamid, S. and Bano, N. (2022), "Behavioral intention of traveling in the period of COVID-19: an application of the theory of planned behavior (TPB) and perceived risk", International Journal of Tourism Cities, Vol. 8 No. 2, pp. 357-378. https://doi.org/10.1108/IJTC-09-2020-0183 (IF- 3.0, Scopus Q-1, ESCI and ABDC-B) (*corresponding author).
  41. Sujood*, Hamid, S. and Bano, N. (2022), "Coronavirus: choking global and Indian tourism economy and leaving industry on the ventilator", Journal of Hospitality and Tourism Insights, https://doi.org/10.1108/JHTI-09-2021-0237 (IF- 4.8, Scopus Q-1, ESCI and ABDC-B) (*corresponding author).
  42. Sujood*, Siddiqui, S., Bano, N. and Hamid, S. (2022), “Travelling to Tourism Destinations through the lens of Sustainability: An extended TPB Model to predict behavioural intention of Gen Z Consumers”, Journal of Tourism, Sustainability and Well-being, Vol. 10 No. 3, pp.172-188. https://www.jsod-cieo.net/journal-tsw/index.php/jtsw/article/view/323 (ABDC-C, ESCI) (*corresponding author).
  43. Sujood*, Ali, R., Arwab, M. and Hamid, S. (2023), “Post-pandemic intention of the Tourism and Hospitality (T&H) Industry employees towards the use of Information Technology”, Tourism and Hospitality Management http://dx.doi.org/10.20867/thm.29.2.12 (IF- 1.3, Scopus Q-2, ESCI, ABDC-C) (*corresponding author).
  44. Sujood*, Hamid, S. and Bano, N. (2021), “Intention to visit eco-friendly destinations for tourism experiences: An extended theory of planned behavior”, Journal of Tourism, Sustainability and Well-being, 9(4), pp.343-364. https://journals.cinturs.pt/jtsw/article/view/297 (ABDC-C, ESCI) (*corresponding author).
  45. Siddiqui, S., Sujood* and Hamid, S. (2023), “Applying the Extended Theory of Planned Behaviour (TPB) to Predict the Behavioural Intention in the Context of Transformational Tourism: A Case of Nizamuddin Shrine”, International Journal of Religious Tourism and Pilgrimage https://arrow.tudublin.ie/ijrtp/vol11/iss2/6/ (Scopus Q-1) (*corresponding author).
  46. Hamid, S., Ali, R., Sujood, Azhar, M., Jameel, ST. and Siddiqui, S. (2023), “Understanding Behavioural Intention of experiencing Virtual Tourism during Covid-19: An extension of Theory of Planned Behaviour”, Tourism and Hospitality Management https://doi.org/10.20867/thm.29.3.10 (ABDC-C, IF- 1.3, Scopus Q-2, ESCI).
  47. Azhar, M., Nafees, S., Sujood and Hamid, S. (2023), “Understanding Post-Pandemic Travel Intention towards Rural Destinations by Expanding the Theory of Planned Behavior (TPB)”, Future Business Journal https://doi.org/10.1186/s43093-023-00215-2 (IF- 3.4, ESCI).
  48. Kareem, S., Hussain, S. and Sujood* (2025), “Challenges for women in tourism and hospitality entrepreneurship: a systematic literature review and future research agenda”, International Journal of Tourism Policy, Vol. 15, No. 1, pp.1–18. https://www.inderscience.com/info/inarticle.php?artid=144169 (Scopus Q-4, ABDC-C) (*corresponding author).
  49. Sujood, Yadav P, Choudhary B, Chowdhary NR (2026), “Post-COVID-19 restaurant consumer behavior – insights and future research directions”. Journal of Hospitality and Tourism Horizons, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JHTH-09-2025-0124 (*corresponding author).
  50. Kaur, D., Khan, M.M. and Sujood (2025), “Consumer intentions and digital financial literacy: a new perspective on fintech payment product adoption”, International Journal of Management Practice, Vol. 18, No.6, 631-654. https://doi.org/10.1504/IJMP.2025.149568 (Scopus Q-4).
  51. Siddiqui, S., Sujood*, Bano, N. and Hamid, S. (2023), “An Evaluation of Tourists’ Intention towards the sustainable conservation of Cultural Heritage Destinations: The role of Place Identity, Destination Image & Sustainable Intelligence”, Journal of Tourism, Sustainability and Well-being, Vol. 11, No. 2, pp. 81-99, https://doi.org/10.34623/abfn-ns30 (ABDC-C, ESCI) (*corresponding author).

Short works and book chapters:

  1. Sujood* and Singh, P. (2025), “Wearable technology marketing, Encyclopedia of Marketing. Elsevier. https://doi.org/10.1016/B978-0-443-29863-9.00009-X (Scopus Indexed) (*corresponding author)
  2. Waquar, A., Sujood, Yasmeen, N. (2025), “Pay-per-click advertising: An overview” Encyclopedia of Marketing. Elsevier https://doi.org/10.1016/B978-0-443-29863-9.00045-3 (Scopus Indexed)
  3. Sujood* and Pancy (2024), “Aviation Management” In: Ratten, V. (Ed.), International Encyclopedia of Business Management. Elsevier. https://doi.org/10.1016/B978-0-443-13701-3.00233-4 (Scopus Indexed) (*corresponding author)
  4. Sehar and Sujood (2024), “Consumer Behavior” In: Ratten, V. (Ed.), International Encyclopedia of Business Management. Elsevier. https://doi.org/10.1016/B978-0-443-13701-3.00235-8 (Scopus Indexed)
  5. Kareem, S., Hussain, S. and Sujood (2024), “Entrepreneurial Motivation” In: Ratten, V. (Ed.), International Encyclopedia of Business Management. Elsevier. https://doi.org/10.1016/B978-0-443-13701-3.00101-8 (Scopus Indexed)

Dr. Sujood

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