Designation:

Director, GLBIMR

Email:

Phone:

Qualifications:

PhD, MBA-Marketing

Course Involvement:

1. Business New Analysis
2. Marketing Management
3. Strategic Management
4. Management Concept and Organizational Behaviour

Principal Publications:

1. Jain, G, Singh, H, Chaturvedi, KR & Rakesh, S 2020, ‘Blockchain in logistics industry: in fizz customer trust or not’, Journal of Enterprise Information Management, vol. 33, no. 3, pp. 541–558
2. Singh Harjit, Jain Geetika, Munjal Alka, Rakesh Sapna “Blockchain technology in corporate governance: disrupting chain reaction or not? Corporate Governance: The International Journal of Business in Society, September 2019.
3. Jain Geetika, Rakesh Sapna, Chaturvedi K R “Online Video Advertisements' Effect on Purchase Intention: An Exploratory Study on Youth”, International Journal of e-Business Research, Vol. 14, No.2, pp 87-101 Jan 2018.
4. Jain Geetika, Rakesh Sapna, Nabi Kamalun Mohd, Chaturvedi K R, Hyper-personalization – fashion sustainability through digital clienteling, Research Journal of Textile and Appare Vol. 22 No. 4, pp. 320-334. https://doi.org/10.1108/RJTA-02-2018-0017 2018.
5. Saxena Anant, Chaturvedi K R, Rakesh Sapna, Uday Khanna, “Impact of Online Video Advertisements on Purchase Behavior of Delhi-NCR Youth” Review of Professional Management , Volume 16, No. 1 , Jan –June 2018
6. Mathew Anita and Sapna Rakesh 2016 “Transformational leadership: an investigation of Bass’s model in the context of Indian professionals” Int J. of Human Resource Development and Management , Vol. 16, No.2 . Publisher Inderscience.
7. Saxena Anant, Chaturvedi K R, Rakesh Sapna, Bisnoi Saurabh,”Blogs: Attitude and its Impact on Online Shopping Environment A Case of Electronic Products - Study of Indian Consumers” Business Perspective , Vol. 14 No. 1 January - June 2015.
8. Khare Arpita and Sapna Rakesh,2013, “Collective self esteem and susceptibility to interpersonal influence : a study on Indian consumers” Int. J . Business Competition and Growth , Vol.3. No2 , 2013 pp 150-169. Publlisher Inderscience
9. Khare Arpita and Rakesh Sapna, 2012“ Customer Relationship Management through Mobile technologies” International Journal of Systems and Social Change , 3(4), 65-83, Publisher Inderscience.
10. Rakesh Sapna and Kahre Arpita 2012, “ Impact of Promotions and Value Consciousness in Online shopping behaviuor in India” Journal of Database Marketing and Customer Strategy Management, Vol .19,4,311-320. Palgraves.
11. Khare Arpita and Rakesh Sapna 2012 “Mobile Marketing in Indian Retail: a Preliminary Investigation of Relationship and Promotional Endeavours through Short Message Service ” International Journal of Business Competition and Growth” Vol 2, No. 2 Publisher Inderscience.
12. Rakesh, S., & Khare, A. (2011). Relationship and patronage as determinants to loyalty programme use amongst Indian youth. International Journal of the Built Environment and Asset Management, 1(1), 41-55. Publisher Inderscience.
13. Khare Arpita and Rakesh Sapna 2011, “ Antecedents of online shopping in India: An Examination” Journal of Internet Commerce, Vol 10, 4pp. 227-244. Publisher Routledge.
14. Rakesh Sapna and Singh Swati 2011, “Netnography: An Emerging Method of Marketing Research A Conceptual Study”, Indian Journal of Marketing August, pp.47-51.
15. Khare Arpita and Rakesh Sapna 2011, “Retailing in Indian Malls: Antecedents to Retailers’ preferences for Mall-store space”, The International Review of Retail Distribution and Consumer Research” Vol. 21, No.2, May 2011,187-200. Pub. Taylor and Francis.
16. Khare Arpita and Rakesh Sapna, “Antecedents to purchase decision of high and low involvement products amongst Indian Youth”, International Journal of Business Competition and Growth . Vol. 1, No.3 , 2011, 262-275. Publisher Inderscience.
17. Khare Arpita and Rakesh Sapna 2011, “ Predictors to Fashion Clothing involvement amongst Indian Youth” Journal of Targeting Measurement and Analysis of Marketing, Vol. 18, Issue 3/4, 209-220. Publisher Palgrave Macmillan Ltd.
18. Rakesh Sapna and Khare Arpita 2011, “A study of eCRM applications for Indian Fast Food Chains” International Journal of Electronic Customer Relationship Management. Vol 5 , No.1 . 58-74 Inderscince.
19. Rakesh Sapna and Khare Arpita 2011, “Evolving Dimensions of Entertainment Facilities in Indian Malls and its impact on Shopping Behavior of Indian Consumers” International Journal of Business in Emerging Markets in Volume 3 No. 3. 270-288 Publisher Inderscience.
20. Khare Arpita and Rakesh Sapna 2010, “Retailers in Malls- Retailers’s preferences for store space in Indian Malls” International Journal of Retail & Leisure Property, a Palgraves Journal Vol.9,2, 125-135. Publisher .Palgrave Macmillan Ltd.
21. Khare Arpita, Rakesh Sapna and Dash Manoj, “An exploratory study on Brand Connotations by Indian Youth” published in “Innovative Marketing” an International Journal published by Business Perspective Volume No. #3/2009, 101-110.
22. Rakesh Sapna and Khare Arpita, “An Investigation of the Consumers Predisposition Towards Enrolling Into The Retail Loyalty Cards: Indian Retail Story” International Journal of Retailing and Electronic Marketing Vol .2, No. 4,2009, pp 378-396. Publisher Inderscience.
23. Rakesh Sapna and Khare Arpita, “An Investigation of The Consumers Predisposition Towards Enrolling Into The Retail Loyalty Cards” Abhigyan Vol. XXVI No. 3 October 2008.
24. Rakesh Sapna, “Diffusion of IT in Management and Technology Adoption for Business model Innovation” Indian Journal Of Applied Economics, Volume 1 July 2004 pp 187-192, a publication of Lucknow University.

Edited Books:

1. Digital Transformation in Business: AI, Sustainability and Economic Resilience, Dr. Sapna Rakesh, Dr. Anand Rai, Dr. Adarsh Garg - 2025, Bloomsbury.
2. Digitisation and Global Practices in Management Education 5.0, Dr. Sapna Rakesh, Dr. Anand Rai, Dr. Surabhi Singh and Prof. Alok Bhardwaj- 2024, Bloomsbury.
3. Startup Stories of India Dr. Sapna Rakesh, Dr. Geeti Sharma, Dr. Indrani Bhattacharjee, Dr. Nidhi Srivastava, 2019, Kaav publications.
4. Development in Management Business and Technology, 2016, Bloomsbury Publication.