Designation:

Professor, Marketing

Email:

Phone:

Qualifications:

Ph.D., M.Phil., UGC-NET, MBA, BE

Course Involvement:

1. Marketing Management
2. Marketing Research
3. Services Marketing
4. Strategic Brand Management
5. Consumer Behaviour

Principal Publications:

1. “Examining the Influence of Perceived Risk on Online Purchase Intention: A Structural Equation Modelling Study Leveraging Multigroup Analysis” in Advances in Consumer Research, Vol. 2, Issue 4 (2025) (ABDC-B), August 2025, 2508-2524.
2. “Factors Driving Intention to Adopt Sustainable Farming Practices in India: An Empirical Analysis” in European Economic Letters, Vol. 15, Issue 3 (2025) (ABDCC), 2005-2021.
3. “Factors affecting the Acceptance of Self-Service Technologies in the Indian Banking Sector” in Journal of Commerce and Accounting Research 14(2) (ABDC-C and UGC Care), April 2025, 74-85.
4. “Effect of E-Service Quality on Repurchase Intention of E-Commerce Customers in India” in Advances in Consumer Research, Vol. 2, Issue 2 (2025) (ABDC-B), March 2025, 170-176.
5. “The linkage between Marketing Intensity and Firm Performance: A Quantile Regression Approach” in Indian Journal of Marketing, 54(4) (ABDC-C and Scopus), April 2024, 46-59.
6. “Factors Influencing Customer Acceptance of Electric Vehicles in India” in Empirical Economics Letters, 20 (10) (ABDC-C), October 2021, 1843-1850.
7. “A Measure of Retail Service Quality and Its Marketing Implications” in Empirical Economics Letters (ABDC-C), Volume 20, Issue 4, April 2021, 607-614.