Designation:

Associate Professor

Email:

Phone:

Qualifications:

Ph.D, UGC-NET, MBA

Course Involvement:

1. Accounting for Managers

Principal Publications:

1. Published a SCOPUS indexed book chapter titled "Web3 and Metaverse in the Online Marketing for Consumer Support and Prediction" in the book "Practical Strategies and Case Studies for Online Marketing 6.0", Published by IGI Global Scientific Publishing ©2025 [DOI: 10.4018/979-8-3373-2058-8]
2. Published a book chapter on ‘Challenges Faced by Woman Entrepreneurs in Balancing Work and Personal Life’ in IGI Global book titled “Work-Life Balance and its Effect on Women Entrepreneurs.” Published by IGI Global Scientific Publishing ©2025 [DOI: 10.4018/979-8-3693-9516-5]
3. Published a UGC care Indexed research paper titled “A COMPREHENSIVE ANALYSIS OF INDIA'S GOODS AND SERVICES TAX” in Journal ANVESAK. [ISSN: 0378-4568]
4. Published a SCOPUS Indexed research paper on ‘‘An Interdisciplinary Analysis Of Gig Economy with a focus on Women Workers” with DOI No.: 10.53555/kuey.v30i4.6683 in the journal “Educational Administration: Theory and Practice”.
5. Published a SCOPUS Indexed research paper on ‘‘An Analysis Of Financial Inclusion Status In Greater Noida, Uttar Pradesh” with DOI No.: 10.53555/kuey.v30i5.5257 in the journal “Educational Administration: Theory and Practice”.
6. Published a UGC CARE indexed paper in “MUKT SHABD JOURNAL” titled “A study on Financial Literacy among college students with special reference to Greater Noida”(DOI:09,0014.MSJ)
7. Participated and presented a paper titled "The Impact of Targeted Social Media Marketing on Consumer Behavior towards adoption of Financial Products" in the IPE Annual Finance Conference 2025, organized during 28 - 29, April 2025 at IPE Shamirpet campus, Hyderabad.
8. Published & Presented Research paper at 24th conference of Global Institute of Flexible Systems Management (GIFT) - GLOGIFT 24, organized by Indian Institute of Management Bodh Gaya from 4th to 6th April 2024 with ISBN No. 978-93-83893-13-3. titled “Study of Financial Inclusion on Successful Implementation of ODOP Scheme with Special Reference to Lucknow Chikankari Industry” and the same was published paper in conference proceedings.
9. Published a paper in “International Journal of Progressive Research in Engineering Management and Science” titled “A REVIEW ON ENHANCING INSURANCE ACCESSIBILITY IN INDIA: THE TRANSFORMATIVE ROLE OF FINANCIAL INCLUSION”(e-ISSN: 2583- 1062, paper ID: “IJPREMS40300003588”)
10. Published a Paper titled ‘Democratization of E-Commerce in India through ONDC’ in International Journal of Science, Technology and Management, volume no. 12, Issue no 12, December, 2023. The paper was also presented during ‘International Multidisciplinary Conference on Recent Innovations in Science, Engineering, Management and Humanities’ (RISEMH-2023).
11. Published a paper in National Seminar based on the theme “Embracing the Tech Tsunami and Navigating Unemployment Challenges for Building a Stronger India.” Titled “ONDC: Transforming Digital Commerce in India”.
12. Published a Paper on ‘The Globalization & Social Policy’ in the book ‘Innovation, Globalization & Social Relevance’ of Bloomsbury, India Publication and the same was also presented in the International Conference and Business Cases (ICBC), 2014.
13. Published a Paper on ‘Business Process Outsourcing – outsourcing of a skilled labor in context of Indian Economy’ in a National Conference organized at IME during 2016.

Authored Books:

1. Published a Book “Mastering Project Finance – A Comprehensive Guide” with ISBN No. 978-93-6092-717-2.
2. Edited a conference proceeding book on the theme “SUSTAINABLE FUTURE A Global Convergence of Business, Technology and Education” [ISBN: 978-93-61314-39-1] of Multidisciplinary International Conference organized by IPEM Ghaziabad.