Dr. Mokhalles M. Mehdi

Designation:

Associate Professor

Email:

[email protected]

Phone:

+918402911456

Qualifications:

BE (CSE), PGDM, PhD.

Course Involvement:

  1. Marketing Management
  2. Services Marketing

Principal Publications:

  1. Mokhalles Mehdi, Maria Pressentin, Kokil Jain (2026). Plastic Bank, Canada: social plastic to create sustainablebusiness. Emerald Emerging Markets Case Studies. Page no. 1–16. Available at https://doi.org/10.1108/EEMCS-11-2024-0498 (Scopus Indexed).
  2. Asghar Afshar Jahanshahi, Shasanka Chalise, Valentina Gomes Haensel Schmitt, Irery Lizbeth Melchor-Duran, .....Mokhalles Mehdi (2026). Why we intend to act for good: Life purpose as the bridge from light and dark personality to social entrepreneurial intention. Journal of Environmental Psychology, 113, 103121. https://doi.org/10.1016/j.jenvp.2026.103121(ABDC-A, ABS 3, Scopus).
  3. Mokhalles Mehdi, Arshan Kler, Lubna Nafees (2024). Factors influencing m-loyalty and customer reuse intention toward mobile instant messaging services. Journal of Business & Industrial Marketing. Online available https://doi.org/10.1108/JBIM-01-2023-0021 (ABDC-A, ABS 2, Scopus).
  4. LubnaNafees, Mokhalles Mehdi, Shivani Kapoor (2024). Bachpan Bachao Andolon: Saving Childhood!. Emerald Emerging Markets Case Studies, 14(3), 2024. https://doi.org/10.1108/EEMCS-07-2023-0247 (Scopus Indexed).
  5. Mokhalles Mehdi, Nitesh Kumar, Manish Srivastava, Sunildro A., Tridib Sarma (2024). Tito’s Goa: Deciding the growth strategy for India. Emerald Emerging Markets Case Studies, 14(1), 2024. https://doi.org/10.1108/EEMCS-06-2023-0209 (Scopus Indexed).
  6. Sunildro A., ChIbohal Meitei, Nitesh Kumar, Mokhalles Mehdi (2024). YVU Dairy, Manipur (Northeast India): Strategy for Business Expansion. The Case Journal. Vol. 21, No. 2, https://doi.org/10.1108/TCJ-06-2023-0138 (ABDC-C, Scopus Indexed)
  7. Mokhalles Mehdi, Lubna Nafees, Shivani Kapoor, Shalini Kalia (2023). Tata International Limited: Leather Footwear Distribution Strategy in India. Emerald Emerging Markets Case Studies, 13(4), 2023. https://doi.org/10.1108/EEMCS-06-2023-0211 (Scopus Indexed).
  8. Mokhalles Mehdi, Lubna Nafees, Tridib Sarma, Farnaz Sultana (2023). Gattani Industries: Growth Strategy for India. Emerald Emerging Markets Case Studies, 13(4), 2023. https://doi.org/10.1108/EEMCS-04-2023-0092 (Scopus Indexed).
  9. MokhallesMehdi & Tridib Ranjan Sarma (2022). Systematic Review on Performance and Growth Drivers of SMEs. Global Business and Economics Review, 27(3): 324-351. (ABDC-C, Scopus).
  10. Mokhalles Mehdi, SandipRakshit, TridibRanjanSarma, Mugdha Joshi, Nikita Nille (2021). Entrepreneurship and Innovation in Bakery Industry: A Case Study of Ganesh Bakery. FIIB Business Review, 11(1), 2021. https://doi.org/10.1177/23197145211020720 (ABDC-B, ABS 1, Scopus).
  11. Mokhalles Mehdi, Sandip Rakshit, Jelena Zivkovic (2021). Yola Ecosentials, Nigeria: Waste to Wealth Community Social Enterprise. Emerald Emerging Markets Case Studies, 11(2), 2021. https://doi.org/10.1108/EEMCS-10-2019-0259 (Scopus Indexed).
  12. Mokhalles Mehdi, Lubna Nafees, Bhaskar Sarma, Shriraam Bhagvath (2021). M/S Shyam Automobiles: Service Operations in Guwahati, Assam. Asian Journal of Management Cases, 19(1), 2021. https://doi.org/10.1177/09728201211014673. (ABDC-C, Scopus Indexed).
  13. Nitesh Kumar, Mokhalles Mehdi, Lubna Nafees (2021). Top Tier Holidays: Marketing Strategies. Asian Case Research Journal, 25(2&3): 173-191, 2021. (Scopus Indexed).
  14. Sandip Rakshit, Mokhalles Mehdi (2021). Standard Microfinance Bank, Nigeria: Developing Underserved Markets. Emerald Emerging Markets Case Studies, 11(2), 2021. https://doi.org/10.1108/EEMCS-10-2019-0285 (Scopus Indexed).
  15. Lubna Nafees, Mokhalles Mehdi, Rakesh Gupta, Shalini Kalia, Shivani Kapoor (2021). Netflix in India: Expanding To Success. Emerald Emerging Markets Case Studies, 11(2), 2021. https://doi.org/10.1108/EEMCS-10-2019-0285 (Scopus Indexed).
  16. Lubna Nafees, Rakesh Gupta, Sayan Banerjee, Shalini Kalia, Mokhalles Mehdi (2019). Netflix in India: Too Good a Market to Give Up! Journal of International Business Education (JIBE), 14: 413-426, 2019. (ABDC-C, Scopus Indexed, ABS-2).
  17. Sandip Rakshit, Mokhalles M Mehdi (2017). Financial Fraud of Satyam Computers - New Perspectives. Published in “Select Cases in Management” edited book of India Institute of Management, Raipur, 2017 (Caselet no. FIN-2-0030 and Teaching Note no. FIN-2-0030A).
  18. Mokhalles Mehdi (2015). Book Review on Information Technology for Management by Henry C. Lucas, Jr. FIIB Business Review (FBR), 4(4), 46-47, 2015. (ABDC-B).
  19. Mokhalles Mehdi (2013). Co-branding: A Case Study of Micromax and MTV. Indian Journal of Marketing, 43(6): 54-60. (ABDC-C, Scopus).
  20. Sajeevan A Rao, Mokhalles Mehdi (2010). Online User Behaviour in Delhi – A Factor Analysis. Indian Journal of Marketing, 40(7):21-29. (ABDC-C, Scopus).
  21. Jaya Mamta, Seema Gupta, Mokhalles Mehdi (2025). Hindustan Unilever Limited: Revisiting Merger Valuation with GlaxoSmithKline Consumer Healthcare. Ivey Publishing (case study product id: W42591-PDF-ENG). Available in Harvard Business Publishing.
  22. Mokhalles Mehdi, Lubna Nafees, Shivani Kapoor (2023). Apple Inc.: Price Strategy in India, Ivey Publishing, 2023 (case study product id: W30121 and TN id: W30122). Available in Harvard Business Publishing. (Best seller 2025-2026).
  23. Lubna Nafees, Neel Das, Mokhalles M Mehdi (2019). LIDL: A German Grocer in the United States. Ivey Publishing, 2019 (case study product id: 9B19A007 and TN id: 8B18A007). Available in Harvard Business Publishing.
  24. Mokhalles Mehdi, Lubna Nafees, Shriraam Bhagvath (2018). Ikea India Expanding to Success. Ivey Publishing, 2018 (Case study product id: 9B18M094 and Teaching Note id: 8B18M094). Available in Harvard Business Publishing. (Best seller 2020-2021; 2021-2022).
  25. Mokhalles Mehdi, Sayed Yassir Rizvee (2016). imiAID: Challenges in Scaling up Business Operations. Ivey Publishing, 2016 (Case study Product Id: 9B16A056 and Teaching Note product id. 8B16A05G). Available in Harvard Business Publishing.

Short works and book chapters:

  1. Mokhalles Mehdi (2026). The rise of AI-powered influencers: What’s next for India’s creator economy? Medianews4u.com, (2026, April 16). Available at https://www.medianews4u.com/the-rise-of-ai-powered-influencers-whats-next-for-indias-creator-economy/
  2. Mokhalles Mehdi & Tridib Ranjan Sarma (2020). The Labour, Machine, and Material as Sources of Value-Addition for SMEs: An Empirical Evidence from India. Edited book on Challenges and Opportunities for SMEs in Industry 4.0 by Noor Hazlina Ahmad, Qaisar Iqbal, Hasliza Abdul Halim (2020), IGI Global Publisher. (Scopus Indexed).
  3. Mokhalles Mehdi & Tridib Ranjan Sarma (2019). Bhimshakti: A Case of Value-Addition that Transformed a Rural item into Baby-Food. National Seminar on Issues in Emergence of Farmer Producer Companies in India, Department of Business Administration, Tezpur University, Assam, 4th April, 2019 (Conference proceedings with ISBN 978-93-88237-61-1 edited by Arup Roy published by Excel India Publishers).

Dr. Mokhalles M. Mehdi

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