ATS

GL Bajaj Institute of Management & Research organised an Alumni Talk Session for PGDM Batch 2025–27 students of Marketing Specialization, bringing classroom concepts closer to real-world advertising practices.

The session featured Ms. Jyoti Malik, Associate Manager, Cheil India and alumna of GLBIMR, Batch 2021–2023, who shared valuable insights into how powerful advertising ideas are conceptualised, developed and transformed into impactful campaigns.

From understanding the Big Idea and creative thinking to strategic planning, consumer insights and storytelling, the session offered students a practical perspective on what goes into building advertising campaigns that connect and stay memorable.

The interaction also gave students an opportunity to engage with industry perspectives and understand the evolving expectations of careers in marketing, advertising and brand communication.

The session was organised under the guidance of Dr. Arpita Srivastava, Dr. Rajeev Sirohi, Mr. Navneet Kumar and Dr. Disha Gupta.

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