Designation:

Associate Professor

Email:

Phone:

Qualifications:

PhD (Marketing), MBA (Marketing/HR), B.Sc.

Course Involvement:

1. Marketing Management
2. Consumer Behavior
3. Integrated Marketing Communication
4. Business Communication
5. Services Marketing

Principal Publications:

1. Research paper titled on “The Impact of HR Technologies on Digital Library Staff Efficiency and Engagement”, Vol 44 No. 3 Jul-Dec 2024: P12781-12786 (Scopus Indexed).
2. Research paper on ‘Artificial Intelligence, Content Recommendation, Biases, and Consumer Behaviour: An Analysis of the Impact of Artificial Intelligence on Consumer Behaviour, International Journal of Intelligent Systems and Applications in Engineering', ISSN: 2147- 6799 (SCOPUS Q3 Journal), March 2024.
3. Paper titled “Utilizing Deep Learning and Advanced Machine Learning Methods in Economic Data” presented at IEEE International Conference 2024.
4. Research paper titled “Examining the Relationship Between Digital Payment Adoption, Tourism Restrictions, and Public Health During Pandemic”, European Economics Letters ISSN 2323-5233, (ABDC-C), 2024.
5. Paper titled “Exploring the Impact and Factors to Consider in Higher Education Practice: A Study in Reference to Generative Artificial Intelligence”, published in European Economics Letters, Vol 14 No. 1, ISSN 2323-5233, (ABDC-C), 2024.
6. Research paper on “Marketing Intelligence Recent Research Trends: Systematic Literature Review Approach”, NeuroQuantology, Scopus Indexed, 2022.

Book Publication:

1. Edited Book titled “Management And Technology Synergy: Driving Organizational Excellence in the Digital Era”, co-authored with Dr. Nitin Saxena, DR. Surendra Tiwari, Ms Surabhi Singhal, Dr. Nagavani Kaggallu (ISBN No: 978-93-6132-562-5), Scientific International Publishing House, 2024.
2. Book Titled “Service Management: Operations & Strategies” by Scientific International Publishing House (SIPH), 1st Edition, 2023. Authored by Dr. Manu Priya Gaur, Dr. Sanghamitra Das, Dr. Rakesh Verma, Ms. Usha Patel, Prof. Surabhi Roy.
3. Book titled “Consumer Behaviour and Marketing Communications” by Bhati Publication, March 2023 1st Edition, authored by Prof. Swati Tripathi, Dr. Manu Priya, Dr. Ankit Garg, Dr. Sanghamitra Das, Dr. Radhika Malhotra.

Patent Published:

1. Patent published on "System & Method for Categorizing Machine Learning and Artificial Intelligence Applications in Marketing: a Comprehensive Technology" by Office of Controller General of Patents, Designs & Trade Marks, Ministry of Commerce and Industry, Government of India, 2024.
2. Patent published on “a system based on big data analytics for marketing means with IoT connectivity and method thereof” by Office of Controller General of Patents, Designs & Trade Marks, Ministry of Commerce and Industry, Government of India, Feb 2023.
3. Patent published on “A Method for Evaluating Managerial Efficiency in Pre & Post M&A Scenario Using DEA” by Office of Controller General of Patents, Designs & Trade Marks, Ministry of Commerce and Industry, Government of India.